I graduated from university with a 2:1 degree in Guitar Performance and Music Production. Like many graduates, I struggled to find opportunities in a highly competitive industry, so I decided to create my own.
I began building my own social media presence as a musician, experimenting with content formats, storytelling, and audience engagement. Through consistent testing and refinement, I grew my platforms to millions of views across Instagram and TikTok despite having a relatively small fan base.
That experience became the foundation of my career in social media marketing. It gave me first-hand insight into what captures attention, what keeps audiences engaged, and how content can translate into meaningful growth.
Today, I apply those same principles to help businesses increase their visibility, build their brand, and achieve measurable results through strategic content and social media marketing.